Location, location, location - right on Playa Norte which is the most famous beach in Isla Mujeres. Yes, it is a busy area, but if you want to be 'in the thick of things', this is a great place. Great staff. Very friendly. Only a hundred yards from Hidalgo (the 'main drag') of restaurants, etc. So much to see and do in such a small area. Rented a golf cart from the place on site and had a great time around the island one day. Went 'whale sharking' with Jasmin Tours (can't recommend them strong enough). Had a great time in Isla.