Might be one of the most disappointing and worse hotels in Israel. Not my first rodeo vacationing in Israel- I know what I have to work with. Some hotels are great, some decent and some horrible. The problem starts when the hotel market itself as a luxury hotel, when in fact it’s far far away from it. You can not put the Satai/Herbert Samuel marketing stamp everywhere, and think it’s enough. Because it’s not. You want to be luxury? Great. Start with the culture of the company, the values that drives the employees and the way the guests are treated. Once you got that, you can now start working on the actual hotel- the rooms, the cleanliness, the amenities, etc. But it all starts with the values, culture, and the way guests are treated. I’ll give this hotel one big plus though- easy access to a beautiful beach!